After a while, it was obvious that Ed couldn’t draw so well. He had a strong desire to draw nudes but his drawing teacher advised him several times to quit. While playing on 52 nd Street, Ed Benguiat enrolled at the Worksshop School of Advertising Art. So, music might be more visceral, but design does maintain the same level of intensity.” Type and letterforms are the same thing, yet for the eye. It’s got to carry a tune…have balance,” said Ed, adding “Music is essentially sounds placed together to be pleasing to the ear. “It kept me in town going on the road with big bands was a drag, and tough.” When did he switched to typography? The story is extremely interesting. He started his career as a jazz percussionist, under the name Eddie Benart, and played with numerous big bands such as Stan Kenton, Claude Thornhill and Woody Herman.Įd Benguiat preferred the New York gigs on 52nd Street, particularly at The Three Deuces. “I wanted to be a musician” says Ed Benguiat in the following interview that I highly recommend you watch.Īnd he became a musician. The world lost a noted and very talented graphic designer. Ed Benguiat, the typography god dies at 92 in 2020, on October 15.
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