In the vein of the Jones’ experiment, Electric Soft Parade are now poised to push again for that awakening. But despite media prophecy of a second coming, a purist Britpop by and large stayed in hibernation. Critics adored that band’s release of that year, Leisure Noise, with its combination of hi-fi zing and powerful, glammy pop. A would-be Jesus appeared in 1999 in the form of Cliff Jones, journalist-turned-rocker and leader of the group Gay Dad. Out went the social commentary, in came the nods to electronica, and suddenly it seemed that the genre was done for good. Of course, Britpop has been looking for a savior since the mid-’90s, when major artists scurried away from the form’s signature pomposity and über-Britishness faster than you can say The Great Escape. While Meg and Jack White (of the White Stripes) embody much of the glory of the American tradition of garage rock, Electric Soft Parade’s Tom and Alex White restore Britpop’s snap and crackle, delivering an album that feels as thrilling to listen to as Definitely Maybe or Parklife. Another sibling duo with the surname White have come to breathe life into a dying musical genre.
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